American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation.
The post What’s Actually Going On Behind Retail Media Network Walls? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation.
The post What’s Actually Going On Behind Retail Media Network Walls? appeared first on AdExchanger.
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