This week, passers-by on London's South Bank--one of the city's busiest areas stretching along the River Thames--can stroll through an...
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New Zealand Rugby (NZR) has launched a new Black Ferns brand building campaign – via EightyOneX – to generate support...
//www.youtube.com/watch?v=yCfrhmGf7J0 AUCKLAND, Today NZ Rugby has launched a new Black Ferns brand-building campaign – via EightyOneX – to generate support...
Kantar examines the underlying tactics and techniques that award-winning ads use to make their copy so compelling with consumers. Mitre...
The producers of RuPaul's Drag Race--and shepherds of the TV property's expanding media and events empire--are breaking into consumer packaged...
As Auckland emerged from the winter of 2021 only to enter severe restrictions as it began fighting a Delta outbreak,...
Every time Melinda Han Williams, chief data scientist at Dstillery, hears someone in the ad industry talk about a “data...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Sword, More Like The urgency is real to...
2021 was brought to you by the letters M&A. After a pandemic-induced lull in deal activity in 2020, last year...
Will Meta “GIF Up” GIPHY? Facebook parent company Meta is in the hot seat again. The Competition and Markets Authority...