Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange,...
Benefit
With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search,...
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain,...
Full-service marketing agency, Attain, has announced the formation of an artificial intelligence (AI) team which aims to help clients get...
The Thanksgiving to Cyber Monday online shopping bonanza was in full effect this year. But it’s hard to make judgements...
In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the...
As the highly contagious delta variant continues to spread, U.S. consumers are adjusting their plans for Labor Day, which traditionally...
Walmart is adding a prescription savings benefit to its Walmart+ membership program, which is arguably the biggest benefit upgrade since...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Tanya...