Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including...
Bidding
What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding...
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
The Trade Desk earned $ 1.2 billion in 2021, a 43% jump from 2020 and the first time the company...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network....
Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as...
Facebook’s Audience Network is seeing in-app bidding start to pick up some serious momentum. The number of publishers monetizing through...