Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising....
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Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray....
Warner Bros. Discovery reported its Q2 earnings Wednesday with a $ 9.1 billion non-cash impairment charge, or write-down, on its...
Amazon’s Advertising Services segment is delivering the dough. It generated $ 12.8 billion last quarter, up by a cool $...
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition...
The NBA is one step closer to welcoming Amazon to the party, and NBC back into the fold, while perhaps...
The athletes and partners in women's sports would give the shirts off their backs to keep the game growing--if those...
As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling...
Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to...
NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking...