CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry's largest...
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Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RMN Seedlings Fin tech valuations have see-sawed over...
Season 3 of Shonda Rhimes' hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a...
For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past--something its new...
CANNES, France--Tech giant Apple and U.K. nonprofit Campaign Against Living Miserably (CALM) each won a coveted Film Grand Prix at...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm...
Automaker Stellantis Group will run two 60-second Super Bowl ads this Sunday--one for Jeep and one for Ram--after sitting out...
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences...
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two...