Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and...
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Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google –...
Hey readers, welcome to the AdExchanger Commerce weekly, where we have the news and trends marketers need to know in...
Connected TV marries a century-old piece of technology (television) with the capabilities of the internet. This presents an interesting challenge...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
AUCKLAND, Today: Not surprisingly, the troops at indie creative upstart Stanley St are talking up their big win at the...