Super Bowl ads are more expensive than ever, costing up to $ 7 million for a 30-second spot. So how...
Bowl
Anheuser-Busch gave up its exclusivity as the alcohol sponsor for the Super Bowl this year, but that doesn't mean longtime...
The Super Bowl isn't usually populated with tough subjects and emotional stories, but those companies that take chances with heavier...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Lame Last year’s Super Bowl ads...
Though they've changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them...
Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with...
After ending its run as presenting sponsor of the Super Bowl Halftime show last year, Pepsi is back to advertising...
R?my Cointreau has had a sniff of Super Bowl advertising, and now wants to drink it all in. Two years...
This week, the GQ franchise GQ Sports announced the launch of its first consumer event, a one-night celebration tied to...
Booking.com is making a return trip to the Super Bowl this year after bringing Idris Elba along as its Big-Game...