When It Comes to Driving Sales, Social Commerce Wins Over the Super Bowl for Gopuff

The instant commerce industry–made up of companies promising groceries and other essentials delivered in 30 minutes or less–has taken convenience to the next level, fulfilling consumers’ wants and needs in mere minutes with just a few clicks. During Adweek’s Commerceweek, Daniel Folkman, svp of business at the instant commerce company Gopuff, talked delivering convenience with…
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