The idea behind Bud Light's #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to...
Boycott
After a tough 2023 for Bud Light, Benoit Garbe, the U.S. chief marketing officer of parent company Anheuser-Busch InBev, will...
Top brands are right to pull their ads from GB News, Britain's controversial new "anti-woke" current affairs TV channel which...
On April 9, there is a boycott of Twitter. According to Amnesty International, every 30 seconds, a woman is abused...
The ad boycott against Facebook this past summer had little impact on its bottom line. But the boycott did appear...
CPG giant Unilever will resume advertising on Facebook, Instagram and Twitter in the U.S. in January. The Anglo-Dutch company, maker...
Jade Magnus Ogunnaike has a message for advertisers: “You have so many opportunities to change things for the better.” Ogunnaike...
When the Facebook boycott began in June, media experts and buyers told Adweek it was "unlikely" to see a "sizable...
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....