Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to… Continue reading »
The post UM’s Joshua Lowcock On The Facebook Boycott And The Brand Safety Battle appeared first on AdExchanger.
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