Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies… Continue reading »
The post Emergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19 appeared first on AdExchanger.
More Stories
Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?
Publicis Groupe Asia Pacific announces four promotions
Inside Heineken’s 22-Year Partnership With Coachella, ‘Gen Z’s Super Bowl’