Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers. This is the first time Google is providing programmatic sales capabilities for audio publishers in Ad Manager. “We’ve seen growing interest from our… Continue reading »
The post Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360 appeared first on AdExchanger.
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