A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
brand safety
The destructive dreck on social platforms has brought the advertising industry to a breaking point.And so top brands, media agencies,...
Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to...
Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked...
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube...
After more than a year in beta, Facebook is letting advertisers use third-party vendors to manage brand safety on its...
The Trustworthy Accountability Group (TAG) released a study on Thursday that found an 84% drop in fraud compared to the...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As of Monday, all advertisers on Facebook will be able to see a full list of contextual placements where their...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Paul Bannister, co-founder and executive vice...