It’s safe to say the ad industry has a thing for trade orgs.On Wednesday, a new one – the Brand Safety...
brand safety
Instagram dropped its answer to YouTube on Wednesday, and the timing couldn’t be riper.Ad spending across the top 70 YouTube...
In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR,...
Brand safety has become such a hot-button issue for advertisers that competing holding companies and agencies are ditching their territorial...
During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine...
Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth...
Twitter is a company that always seems on the verge of flight. The potential is there, but the question remains:...
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017.But if this was the year of faux pas, mea...
When ads show up next to questionable content, consumers are far from impressed.Sixty-four percent of adult consumers say a brand’s...
Wine brand Josh Cellars doesn’t have a taste for traditional media.“We made a choice to stay away from broadcast TV...