For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the...
brand
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort...
New Zealand fashion leader Des Rusk has partnered with True to develop the brand identity for the merino label Longform....
AUCKLAND, Today: Founded by Des Rusk, Longform draws inspiration from Aotearoa’s rich history of premium merino wool and a belief...
CMO Meena Anvary credits 'The Richard Dickson playbook' for return to premium, wanderlust-inspired roots. Adweek Feed
Many are advocating for representation and diversity in the beauty industry. Adweek Feed
Tesla was a compelling example of how a brand can create meaning beyond its original product: It represented sustainability as...
AUCKLAND, Today: AI tools like ChatGPT, Gemini and Claude are changing how people search — and brands need to keep...
ASB is celebrating 30 years as the principal sponsor of Auckland’s premier tennis tournament with a new visual identity. ASB...
Columbia Sportswear's first brand relaunch in a decade has an irreverent take on outdoor adventures Adweek Feed