Tesla was a compelling example of how a brand can create meaning beyond its original product: It represented sustainability as...
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AUCKLAND, Today: AI tools like ChatGPT, Gemini and Claude are changing how people search — and brands need to keep...
ASB is celebrating 30 years as the principal sponsor of Auckland’s premier tennis tournament with a new visual identity. ASB...
Columbia Sportswear's first brand relaunch in a decade has an irreverent take on outdoor adventures Adweek Feed
A response like Astronomer’s only works when marketing and company leadership has the structure move quickly, act with judgment, and...
The forgotten significance of the late Black Sabbath rocker's 2006 I Can't Believe It's Not Butter ad. Adweek Feed
AUCKLAND, Today: Independent creative agency Yarn has teamed up with MAS, taking on strategy and creative for the local insurance...
Conglomerates are paying attention to brands that are drastically expanding their market share via their digital presence, and creators are...
This year’s Shark Week comprises 20 hours of new programming on Discovery Channel. Adweek Feed
Cannabis brand Miss Grass, launching its first hemp-derived gummies, drops two cinematic ads with all the feels. Adweek Feed