Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department...
brand
Own and lead B2B marketing for NZ’s leading furniture, workplace design, and manufacturing brand. With an audience grounded in the...
While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service...
Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that...
Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party...
At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all...
AUCKLAND, Today: Craigs Investment Partners, a leading NZ personal wealth advisory, collaborated with YoungShand for a brand refresh, introducing the...
Denver-based kitchen appliance brand Levo, known for its patented herbal infusion technology, saw an uptick in sales thanks to its...
After nearly 40 successful years, leading personal wealth investment advisory firm Craigs Investment Partners needed a freshened-up brand through every...
One common misconception in business-to-business markets is that a great product guarantees success. While it's true that an exceptional product,...