At a time when shoppers are feeling the pinch of inflation, businesses are doing their best to distinguish their offerings...
brand
Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant...
For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Totally Brand Safe appeared first...
It's been a strange few days for brand safety, from the initial news of Elon Musk's X lawsuit against the...
Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that...
Last year, Swiss sportswear brand On chronicled the remarkable journey of long-distance runner Dominic Lokinyomo Lobalu as the South Sudanese...
If those viral recipes for the magnesium-infused "Sleepy Girl Mocktail" and greens powder juices dominating your social feed haven't made...
When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the...
News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing...