Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that...
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Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA)...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.