Check My Ads Opens Shop To Audit Broken Brand Safety Strategies

Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that supports terrorism – such as ISIS beheading videos in 2017 – to shying away from content that simply makes them feel uncomfortable. In recent months, that’s meant blocking essential news about the coronavirus pandemic andContinue reading »

The post Check My Ads Opens Shop To Audit Broken Brand Safety Strategies appeared first on AdExchanger.


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