Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that supports terrorism – such as ISIS beheading videos in 2017 – to shying away from content that simply makes them feel uncomfortable. In recent months, that’s meant blocking essential news about the coronavirus pandemic and… Continue reading »
The post Check My Ads Opens Shop To Audit Broken Brand Safety Strategies appeared first on AdExchanger.
More Stories
Meta’s Ad Business Is Still Surging As Headcount Ticks Upward
Island Gelato partners with Impact PR
Meta More Than Doubled Revenue From its AI-Powered Ad Tool