Bluecore On Why CDPs Are ‘More Of A Capability Than A Stand-alone Category’

This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ and Lytics. Bluecore doesn’t identify as a customer data platform – but a lot of people see it as one. And that’s the category’s conundrum in a nutshell: Buyers are still trying to figure out… Continue reading »

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