The company behind a cable channel for babies has built a thriving branded content business on social media.The against-the-grain strategy...
branded content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Zuck Abides Readers might be forgiven for thinking...
As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with...
SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites,...
The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the...
L'Oreal will expand a media ownership strategy it piloted in Mexico to other Spanish-speaking countries to generate first-party cookies from...
Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business.It...
As branded content becomes a bigger part of media budgets, marketers need to show how content is driving results for...