Facebook Defies Gravity; WPP Vs. Martin Sorrell

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Zuck Abides Readers might be forgiven for thinking this has been a brutal year for Facebook, given the long string of scandals and investigations the company has faced. But in some important ways, Facebook is humming along as smoothly as ever, according toContinue reading »

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How Grey Goose Makes Its Digital Video Super Premium

As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with “Off Script,” an eight-episode series featuring 10-minute segments of Jamie Foxx interviewing celebrities. Participants include Melissa McCarthy, Gabrielle Union, Vince Vaughn and Sarah Silverman. “We wanted to change the model from interrupting with branded contentContinue reading »

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B2B Publisher SourceMedia Takes A Targeted Approach To Branded Content

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SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have been slower to embrace programmatic, SourceMedia plans to buck that trend by being a better steward of its first-party data. A new integrationContinue reading »

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Healthy Lifestyle Publisher Well+Good Hits Its Stride By Creating Custom Content For Brands Like Reebok

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The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the benefits. Well+Good began in April 2010 with only 69 subscribers and today, its network is well over 10 million uniques, according to Tyler Del Vento, SVP of sales and marketing for Well+Good. “We’ve seen aContinue reading »

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Why L’Oreal Is Giving Media Ownership A Spin

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L’Oreal will expand a media ownership strategy it piloted in Mexico to other Spanish-speaking countries to generate first-party cookies from its customer base. The idea is similar to sponsored content, but instead of working with a brand-name media company on a story package, for the past year L’Oreal has developed fiufiu, a kind of pop-upContinue reading »

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As TV Revenue Declines, Univision Expands Its Digital Domain

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Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business. It was an early adapter of Facebook Watch, Snapchat Discover and Snapchat Live Stories to reach its audience of millennial Hispanics, but Univision is emphasizing multiplatform campaigns to boost digital revenue. (Univision’s digital ad revenueContinue reading »

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Refinery29’s Converge Moves Branded Content Farther Down The Purchase Funnel

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As branded content becomes a bigger part of media budgets, marketers need to show how content is driving results for their brands. They want to prove that content can create not just awareness, but also purchase consideration and sales. To help marketers achieve those objectives, Refinery29 rolled out a product Monday dubbed Converge to connectContinue reading »

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