Personal branding can seem like somewhat murky territory. If only there were some kind of guide you could follow while...
branding
Even though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a...
Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was...
AI art isn't just for bizarro DALL-E experiments. When done deliberately, it can be an incredible tool for creating an...
There's a big difference between so-called "influencers" with millions of followers and people with actual influence on the people around...
"Inclusive." We've all heard the word, but what does it really mean--and what doesn't it mean? In the latest episode...
Sometimes the most creative aspect of a campaign is its results. I've seen success measured in the number of phone...
AUCKLAND, Thursday: “Marketing experts are impressed by the look and feel of Vodafone NZ’s new One New Zealand brand –...
This is a story of love and data and branding. Don't worry: The protagonists are living happily ever after. You...
Designwell Studio has launched a sister brand, Daymark, a strategic branding studio obsessed with creating unforgettable identities. Designwell directors, husband-and-wife...