There’s a big difference between so-called “influencers” with millions of followers and people with actual influence on the people around them. On the latest episode of Let’s Talk About Brand, Jason Falls, chief strategy officer at influence marketing agency Falls+Partners, discusses his work with professionals on how to build the kind of trust and expertise…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware