Prime Time 2.0 Big TV networks and studios are finally shifting toward programmatic advertising – even for their linear TV...
Brands
AUCKLAND, Today: AI is everywhere now, including the classroom, but students and teachers are still finding their footing. Google wants...
Brands told ADWEEK they’re bracing for a “logistical nightmare” as TikTok tightens its grip on shopping with its latest policy...
Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data....
Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have...
If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when...
This post was created in partnership with Moloco Are Google AI overviews wreaking havoc on your brand’s discovery strategy? How...
This post was created in partnership with Kantar The question of whether a brand should remain consistent or innovate is...
AI’s trial phase is over for both brands and agencies. After many pilots and proofs of concept, AI is starting...
Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions,...