As any marketer will know, building consistent long-term brand success is an incredibly difficult thing to achieve--especially in periods of...
Brands
In an earnings call in February, Meta said that Apple's privacy-centric changes to its iOS operating system, which make it...
HAMILTON, Friday: Designwell Studio last night launched (at their studio in Hamilton) a sister brand, Daymark – a strategic branding...
Procter & Gamble's chief brand officer Marc Pritchard said it best: It's time to "double down." That sentiment may feel...
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok, TikTok Everywhere While other social platforms emulate TikTok’s...
"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines:...
How can companies, brands and organizations connect their internal culture and how they're run with brand marketing and how they're...
Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the...