In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA),...
Brands
AUCKLAND, Thursday: A new research study on gaming advertising for brands is being supported by AU/NZ digital ad network Scroll...
Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapped For Cash Snap is beta testing an...
With global video game revenue expected to hit $ 365 billion by the end of 2023, and users expected to...
Sustainability and environmental issues have been a part of South by Southwest's focus for more than a decade--and this year...
Being a chief strategy officer is the most fun Martin Ekechukwu has had in a long time. Ekechukwu leads strategy...
Perfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean...
Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the...
On March 1, toy brand Funko--rarely the sort of company that makes national headlines--made national headlines with a single paragraph...