Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar...
Brands
R?my Martin, a nearly 300-year-old French cognac brand, is pursuing cultural relevance during a game that has historically strengthened America's...
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $ 7 million per spot...
As brands continue to explore what customer data platforms (CDPs) are and how best to use them, the introduction of...
When genealogy website Storied needed content for a series of online video ads, the company decided to tap a state-of-the-art...
Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer...
Despite introducing new tougher rules around political advertising across Europe this week, policymakers do not fear any overreaching negative impact...
Many people don't understand how much an insurance company depends on advertising to create an identity. Compared to a physical...
As brands and agencies dig into the work of meeting climate goals and emission-reduction targets, many are turning to outside...
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than...