Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling,...
Brands
According to a survey by the U.K.'s Institute of Practitioners in Advertising, almost half (49%) of all adults would respect...
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences...
NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More...
When Angela Laubmeier, vp of corporate brand strategy at Lincoln Financial Group, led a creative review late last year, she...
"Purpose-driven" brands? What a crock. For the past five years or so, purpose-driven anything--be it brands, marketing, companies or what...
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two...
LONDON, NEW YORK, SAN FRANCISCO, SYDNEY, Sunday: GroupM, WPP’s media investment group, today announced the creation of a client coalition...
Lead the marketing unit for a leading NZ luxury designer homewares brand. With customers searching for design-led interior products for...
In meetings with agency and brand leadership this week, Elon Musk, Twitter's new owner, has been receptive to concerns about...