April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In a Crowded Holiday Market, AR Offers Reach to Tech Brands

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that demonstrate just how engaging the technology is for consumers. Amid growing economic uncertainty, global headwinds and adjusting to a post-pandemic era, this holiday season is feeling different. Holiday spending was…
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