Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better...
Brands
In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data....
Holding companies are being bludgeoned by the pandemic, and IPG is no exception. Organic revenue decreased 9.9% in the quarter...
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Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said...
Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook Unfriend How at-risk is Facebook, really, from...
More big names are joining the Facebook ad boycott, including Unilever, Verizon and Honda, and Mark Zuckerberg is doing damage...
Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of...
Even Google can’t avoid the vicious impact of COVID-19 on the ad industry. The ad giant’s net US...