"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Brands
The launch of Britain's latest news broadcaster GB News has certainly divided opinion. To some, it is a center-right TV...
Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are...
I don't know about you, but as we emerge from Covid-19 protocols and gently re-enter offices and in-person meetings, I...
Canned tuna has been a pantry staple for generations. So when StarKist introduced it in a pouch after nearly 100...
Most advertising pros immediately recognize the 2020 mashup from YouTube creator Microsoft Sam called, "Every Covid-19 Commercial is Exactly the...
When Grace Wells created a TikTok account last April, she was hoping to sharpen her videography skills, keep busy during...
The ecommerce marketplace management startup Whitebox launched an analytics product on Thursday that spans the world of ad tech and...
In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales...
It’s well known that good video creative can boost campaign performance. But good video creative is expensive to produce, difficult...