Brands: You Don’t Know Who Your Customers Are—and It Shows

The nation feels so close to recovery. With each passing day, the events of 2020 feel more distant. As the nation reckoned with political disconnect, racial tension, economic plight and a global pandemic, brands wrestled with how to stay relevant. Eighty-nine percent of brands reported they were impacted by Covid-19, which led to pulling, pausing,…
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