April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The NCAA’s NIL Policy Updates Create New Opportunities for Local Brands

Shortly after midnight on July 1, college athletes began sharing news of the first endorsement deals allowed under the NCAA’s new Name, Image, Likeness rules (NIL). One prominent deal involved twin sisters Hanna and Haley Cavinder, who are members of Fresno State’s women’s basketball team, signing on as spokeswomen for Boost Mobile. They announced the…
Adweek Feed