While influencer marketing has become an expected component of robust marketing campaigns–especially in beauty and apparel–there’s little consensus on how to build, track, measure and adjust those efforts. In an attempt to address that conundrum for brands, social analytics firm Tribe Dynamics developed a platform to track online brand conversations across Instagram posts and Stories,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup