Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues...
Brands
Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying...
Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that...
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Personal REC TripleLift is the first ad...
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at...
Ad tech industry veterans Paul Kent, Andrew Hammond and Blake Gorman have joined forces to launch Deep Media, a specialist...
Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers....
Meta believes short-form videos are the future. At its NewFronts presentation on Thursday, the tech giant revealed a slew of...
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a...