Craig Brommers discusses Sydney Sweeney and the apparel brand's ongoing strategy. Adweek Feed
Brandweek
Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief...
The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek. Adweek...
Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge...
At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand...
Viral Nation’s new measurement offering looks to replace impressions. Adweek Feed
Multi-hypenates and marketers set to take to the stage in Atlanta. Adweek Feed
It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures...
The Harlem Globetrotters hadn't had a television series since the 1970s--that is, until Keith Dawkins came along. The iconic basketball...
Adweek's tentpole marketing summit was introduced to a European audience for the first time with Brandweek Europe. On November 10...