The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
Brian Lesser
When AT&T bought Time Warner in June to create a programmatic exchange for the TV industry, many looked to Verizon’s...
AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call...
Two multibillion-dollar acquisitions and one Justice Department lawsuit later, AT&T’s advertising and analytics unit finally has a name: Xandr.AT&T revealed...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Time Will Telco There’s plenty of pressure on Brian Lesser...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
AT&T acquired AppNexus. So what’s it going to do with it?Both the buy side and the supply side will remain...
AT&T, which closed its acquisition of Time Warner on Thursday, will acquire more companies to support its Advertising and Analytics...
Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been...