CEO Stephenson: AT&T Will Acquire More Companies ‘In The Coming Weeks’ To Support Ad Unit

AT&T, which closed its acquisition of Time Warner on Thursday, will acquire more companies to support its Advertising and Analytics unit, CEO Randall Stephenson said Friday during a CNBC interview. Watch it here. Stephenson spoke of an upcoming ad-supported skinny bundle called AT&T Watch TV, featuring Turner content, that will be formally announced next week.Continue reading »

The post CEO Stephenson: AT&T Will Acquire More Companies 'In The Coming Weeks' To Support Ad Unit appeared first on AdExchanger.

Read more

AT&T Advertising’s Talent Bench Takes Shape

AdExchanger |

Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been on a hiring spree. And many of the recruits share one thing in common: They’ve earned their programmatic stripes in some capacity. Time will tell how the AT&T Advertising & Analytics division will develop shouldContinue reading »

The post AT&T Advertising’s Talent Bench Takes Shape appeared first on AdExchanger.

Read more

Industry Preview: As AT&T Fights For Time Warner, Its Ad Platform Is Full Steam Ahead

AdExchanger |

With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad platform giant. CMOs or holding company agencies might pour money into Google and Facebook, but “they’re nervous about the content they’ve produced living in environments they can’t control,” said Brian Lesser, AT&T’s CEO of advertisingContinue reading »

The post Industry Preview: As AT&T Fights For Time Warner, Its Ad Platform Is Full Steam Ahead appeared first on AdExchanger.

Read more

Does AT&T Have What It Takes To Be The Next Telco With Serious Ad Tech Chops?

AdExchanger |

AT&T just hired an ad platform whiz kid to take charge of its new TV and video ad business – but that’s the easy part. On Friday, AT&T revealed that Brian Lesser, GroupM’s CEO of North America, will helm a new business unit so the telco can attempt to realize the potential of its vast deterministicContinue reading »

The post Does AT&T Have What It Takes To Be The Next Telco With Serious Ad Tech Chops? appeared first on AdExchanger.

Read more

AT&T Taps GroupM North America CEO Brian Lesser To Build A Video And TV Ad Platform

AdExchanger |

Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying giant announced on Friday. “Brian has been a key contributor to 24/7, Xaxis and most recently GroupM, and we are sorry to see him go, but wish him every success in his new role,” GroupMContinue reading »

The post AT&T Taps GroupM North America CEO Brian Lesser To Build A Video And TV Ad Platform appeared first on AdExchanger.

Read more