The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour.But...
brian wieser
Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders,...
Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term...
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business...
On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Brian Wieser has been called the most quoted man in advertising, and...
Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry.Sorrell, 73, is the advertising giant’s founding CEO and the...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...