It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs...
Bridging
The controversy regarding ID bridging in the bidstream can only be one of two things: confusion over how the ecosystem...
In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – ...
Welcome to this special episode of the Marketing Vanguard podcast recorded at Cannes Lions. It's a pleasure to welcome Zach...
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...
The digital age has transformed how we engage with sports and entertainment, creating a dynamic ecosystem where brands, technology and...
Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar...
Sponsored post byLeslie LeeSVP of marketingVistar MediaSPONSORED BY:Scroll through the articles on any site about advertising and technology, and you’re...
When lockdowns and social distancing benched most professional sports leagues for long periods and kept fans out of the stands,...
Web-based augmented reality platform Mattar is on a quest to introduce immersive experiences and take businesses’ messaging to futuristic new...