The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
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VCCP Group has launched a global content creation studio named Girl & Bear that aims to improve methods of advertising...
About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep...
WELLINGTON, Wednesday: oOh!media has produced its first ever special build for an alcohol brand (Stoneleigh). This time, in a fully...
oOh!media has created a special build for alcohol brand Stoneleigh – a fully enclosed lightbox, posing as a mini greenhouse...
Brandspank faces the doubters head on with a new campaign for Winton’s Sunfield development. “Sometimes it’s best to just speak...
Grocery and retail giant Albertsons added a multiyear agreement with Pinterest to its shelves Thursday. The two companies will collaborate...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a...
In the fight for media budgets, publishers are getting more creative and in some cases that means getting into bed...
Remember the last time a banner ad caught your eye? Same. But one way that advertisers have overcome the low...