The folks behind Tubi's viral Super Bowl campaign have teamed up once again--this time appealing to fellow marketers. Fox-owned AVOD...
BtoB
For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years,...
Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek. "Ogilvy...
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on...
The business-to-business world is often filled with jargon and technical detail that consumers never see. While b-to-b brands are getting...
LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their...
LinkedIn closed out November with a flurry of new advertising features and enhancements to pages on its platform. The professional...
For the last few years, California's robust privacy law--the California Consumer Privacy Act (CCPA)--contained a partial exemption for business-to-business firms...
Havas Media Group (HMG) has opened a business-to-business (b-to-b) advisory unit working with launch clients such as Danish shipping business...
Ask most people what they think about b-to-b marketing, and you'll likely hear the words dull and dry. The truth,...