May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Watch Out B-to-B Companies, Your CCPA Data Exemption has an Expiration Date

For the last few years, California’s robust privacy law–the California Consumer Privacy Act (CCPA)–contained a partial exemption for business-to-business firms or companies that offer enterprise-level services to other companies, such as Salesforce or Microsoft. That means the data shared by employees, with companies and information distributed between b-to-b contacts in California–such as a company’s database…
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