Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers...
BtoC
Whether it's a card a bank customer uses for payments or a service tracking how a company accepts or makes...
For many years, business-to-business marketing largely operated in the shadow of its higher-profile consumer-facing cousin. Of course, b-to-b marketing mattered....