ZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach

Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it’s a technical and impersonal service with little emotional appeal. From a marketing perspective, however, ZoomInfo sees value in speaking to individuals and taking a more consumer-based approach….
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