Direct-to-consumer juggernaut Harry's Inc. has ambitions to create a family of next-generation CPG brands. That's because the budding conglomerate doesn't...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mountain Of Money When ViacomCBS promoted Paramount Plus ahead...
Val Morgan Outdoor (VMO) has bolstered its national footprint with new media offerings to ad to its already significant office...
Publishers are finding themselves caught in the line of fire as ad-tech companies, in their search for alternatives to third-party...
After successfully launching shows around Shazam and Lego, Fox is teaming up with yet another brand for a new series:...
Maybe it's a dumb idea to try to figure out anything Josh Ostrovsky does. After all, this is the comedian-turned-entrepreneur...
Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better...
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the...