Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer...
Buys
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the...
Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it...
Stuff Group has bought the former locally owned Wairarapa Times-Age masthead, including its digital news site and daily and community...
Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media...
Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up...
The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to...
Further expanding its support of local journalism across the Bay of Plenty, New Zealand Media and Entertainment (NZME) has today...
Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable...