Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding...
Buys
Australian media company Nine Entertainment has acquired MediaWorks‘ parent, QMS Media, for AU$ 850 million (NZ$ 986m). News of the...
Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across...
Industry experts answer the burning questions after Netflix announces it's acquiring Warner Bros. Discovery. Adweek Feed
Fragmentation, meet consolidation. On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households...
OpenAI and Perplexity both reportedly looked at acquiring the startup. Adweek Feed
Under the terms of the agreement, Sinclair will provide WDKA and KBSI with programming, technical, and management services. Adweek Feed
Rincon is a privately held media company founded by Todd Parkin Adweek Feed
DoorDash officially passed the $ 1 billion revenue mark in 2024. Adweek Feed
The uncertainty surrounding tariffs did not facilitate the acquisition. Adweek Feed