Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable...
Buys
On Thursday, TEGNA-owned CTV ad platform Premion announced the acquisition of Octillion Media, a DSP launched in 2019 to serve...
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by...
YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies...
On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called...
PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic...
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s A Wrapped This week once again saw...
Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on...
It has been a long time coming, but the power dynamic has finally shifted in streaming's favor. Linear TV is...