The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to...
Buys
Further expanding its support of local journalism across the Bay of Plenty, New Zealand Media and Entertainment (NZME) has today...
Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable...
On Thursday, TEGNA-owned CTV ad platform Premion announced the acquisition of Octillion Media, a DSP launched in 2019 to serve...
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by...
YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies...
On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called...
PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic...
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s A Wrapped This week once again saw...